Grey Goose renews partnership with Dubai Duty Free Tennis Championships

Winning serve: Grey Goose vodka takes centre stage at Dubai International Airport

UAE. Grey Goose vodka recently renewed its sponsorship of the ATP Dubai Duty Free Tennis Championships for the fifth consecutive time.

In addition to branding at the event, which started on 19 February and runs until 4 March, Grey Goose has been featured in high-visibility promotions across key footfall areas at Dubai International Airport. Activations in Terminal 1 and 3 Arrivals and Departures areas encourage consumer engagement while highlighting the tennis event sponsorship.

Bacardi Global Travel Retail Director IMEA Alexey Babin said: “We are delighted to further extend our long and successful relationship with Dubai Duty Free as a sponsor of the ATP Dubai Duty Free Tennis Championships.

“In this, our fifth year of sponsorship, we have exploited our deep understanding of this regional market to further strengthen the visibility of Grey Goose on the world-class tennis circuit.

“The tournament is regularly voted among the most popular on the tennis calendar not only among both fans but also by the players, highlighting its blend of supreme skill, perfectionism and shared enjoyment, qualities that are shared and celebrated by Grey Goose.”

The two-week tournament was launched in 1993 and boasts a global audience.

As the official premium vodka partner, the Grey Goose campaign includes a presence at the tournament’s hospitality experience as well as the stand-out tennis-themed campaign at Dubai International Airport.

Shoppers are encouraged to share their Grey Goose moments on social media and to try their hand at making the tournament’s official cocktail, the Grey Goose Golden Set, a blend of fresh pineapple and coconut syrup, with the elderflower in St-Germain liqueur and Grey Goose vodka. ✈


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